About
Rooted in insight, we align business foundations with sustainable growth
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Our Pillars
What is ROOOTIFY
ROOOTIFY is a partner that helps organisations deepen and strengthen their “roots”. We translate mission, vision and values into operating reality, and surface hidden “root” causes so they can be resolved. The extra “o” in our name evokes long, resilient “roots” that grip the ground and support the tree of the organisation. We support growth from the ground up.
What we believe
The five strokes of the asterisk in the ROOOTIFY logo represent five disciplines: strategy, marketing, finance, operations and technology. They may appear independent, but in practice they interlock like roots and nourish the trunk that carries a company’s mission and growth. We design the interfaces between these disciplines and keep value flowing across them, co‑creating the outcomes our clients seek—sustainable competitive advantage and contribution to society.
Our approach
We do not work like a traditional advertising agency with rigid service boundaries. We assess the viability of your strategy and business model and recommend optimisation before increasing marketing spend. By addressing fundamental issues to solve “root causes” first, we maximise the effectiveness of marketing and commit to measurable growth.
ROOOTIFY exists because we got tired of watching great businesses struggle with terrible marketing agencies.
We saw business owners losing thousands of pounds to agencies that overpromised and underdelivered. We watched them waste countless hours trying to do marketing themselves, knowing they'd rather be focusing on what they do best. We heard the frustration in their voices when they said things like "I have zero idea what's working" or "They just seemed to do the bare minimum."
That's not how it should be.
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Small and medium businesses are the backbone of the UK economy, yet most agencies treat you as an afterthought. You get junior staff, generic strategies, and little attention.
We believe you deserve the same level of expertise and care that big corporations get. That's why we've built our entire business around serving businesses like yours.
Marketing That Actually Moves Your Business Forward
Communicate clearly and honestly
Deliver measurable results
Price their services transparently
Act like true partners, not just vendors
Our Values
Transparency First
No hidden fees, no confusing jargon, no surprises. You'll always know exactly what you're paying for and what you're getting.
Results-Driven
We measure success the same way you do – by the impact on your business. More leads, more sales, more growth.
True Partnership
We succeed when you succeed. That's why we're willing to tie our fees to your results.
Industry Expertise
We take time to understand your specific business and industry. No cookie-cutter approaches here.
Our Team
Our leadership unites decades of global experience, blending "big company" strategy with startup hustle. We combine deep expertise in finance, operations, and scaling AI businesses—from small teams to successful exits—with 20 years of frontline marketing in the world's toughest markets. We've learned everything "in the trenches" and are obsessed with bridging worlds, whether connecting Japan and the UK or bringing powerful AI tools to all businesses.
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Frequently asked questions
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How long before I see results?
Most clients see some improvement within 30-60 days, but marketing is a long-term game. We'll set realistic expectations based on your specific situation.
Do you work with businesses outside the UK?
Currently, we focus exclusively on UK businesses to ensure we understand the local market and regulations.
What if I'm not happy with the results?
We offer a 30-day money-back guarantee for all new clients. If you're not seeing progress, we'll refund your investment.
How do you measure success?
We track metrics that matter to your business – leads, sales, website traffic, conversion rates. You'll get clear monthly reports showing exactly what's working.
