Yasu / Founder & CEO

Yasu / Founder & CEO

I’ve always been fascinated by places that manage to be two things at once. I'm Japanese, but when I came to London Business School in 2022, I was completely hooked by how this city blends deep-rooted history with chaotic, cutting-edge innovation.

That's the whole idea behind ROOOTIFY. I founded it in 2024 to bridge those two worlds—bringing the meticulous detail and reliability of Japanese-quality service to the UK market. It’s about building a connection between the two countries with consulting that actually delivers.

But I'm not just a 'big idea' founder; I've spent my career in the trenches. My last gig? Five years as COO/CFO at an AI startup, scaling it from a tiny 8-person team to 150 before we successfully sold it to a listed firm. Before that, I was in private equity for six years, investing in everything from manufacturing to medical clinics—and then jumping in as a director to make sure the post-merger plans didn't just collect dust. I cut my teeth for six years at PwC and EY, so I definitely know my way around a P&L.

Outside of work, I’m passionate about football — both watching and playing — and I’m particularly obsessed with English football. It’s one of the many ways I’ve found to connect with the local culture and people here in the UK.

Let's build something great.